Prediction of the Outcome for Each Alternative


A model is used to predict the outcome for each of the feasible alternatives. As was suggested earlier, each alternative produces a variety of outcomes. Selecting a motorcycle, rather than a bicycle, for example, may make the fuel supplier happy, the neighbors unhappy, the environment more polluted, and one's savings account smaller. But to avoid unnecessary complications we assume that decision-making is based on a single criterion for measuring the relative attractiveness of the various alternatives. The other outcomes or consequences are ignored and this single criterion* is used to judge the alternatives. Using the model, the magnitude of the selected criterion is computed and recorded for each alternative.

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This page was created by Timothy N. Burcham on 02/25/97 and was last updated on 02/25/97. The URL for this page is { }.