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SOCIOECONOMIC DETERMINANTS OF TECHNOLOGY ADOPTION AMONG NURSERIES AND GREENHOUSES

The nursery and greenhouse industry in the northern Gulf of Mexico states generates significant economic impact to the regional economy. Recent estimates showed that the annual economic impact of the industry in the region amounted to $615.9 million with Alabama, Mississippi, and Louisiana contributing $411 million, $55.6 million, and $149.3 million, respectively. The industry also created 6,753 jobs and generated $17.1 million indirect business taxes across these three states. As the value of horticulture production in the northern Gulf of Mexico states increases over time, it is expected that nursery and greenhouse growers will improve production efficiency, increase adoption of mechanized/automated production technologies, improve working conditions and workers’ safety, and enhance markets of horticulture products. Identifying the significant factors enhancing or limiting adoption of technological innovations would improve our understanding of the overall decision making process involved in the mechanization efforts of nursery and greenhouse operations.

Posadas, Benedict C., Randal Y. Coker, Patricia R. Knight, Christine H. Coker, and Scott A. Langlois. Socioeconomic Determinants of Technology Adoption Among Nurseries and Greenhouses. Proceedings of the 54th Annual Southern Nursery Association Research Conference, 54:321-323.

   
  For further information, contact: Dr. Ben Posadas, Associate R/E Professor of Economics, CV

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Department of Agricultural Economics