Table 1. Marital status of respondents.
Value	Frequency	Percent
Married	362	59.5
Not Married	245	40.3
Don't Know	1	0.2
TOTAL	608	100.0

Table 2. Interviewer-estimated gender of respondents.
Value	Frequency	Percent
Male	225	37.0
Female	372	61.2
Missing	11	1.8
TOTAL	608	100.0

Table 3. Number of people in respondents' households.
Value	Frequency	Percent
1	105	17.3
2	191	31.4
3	113	18.6
4	114	18.8
5	47	7.7
6	17	2.8
7	11	1.8
8	1	0.2
10	1	0.2
Refused	8	1.2
TOTAL	608	100.0

Table 5. Years of formal education completed by respondents.
Value	Frequency	Percent
Less than high school	76	12.4
High school	211	34.7
Some college	146	24.0
Bachelors	105	17.3
Above bachelors	61	10.1
Don't know	5	0.8
Refused	4	0.7
TOTAL	608	100.0

Table 7. Estimation by respondents of which agricultural industry in Mississippi employs the most workers.
Value	Frequency	Percent
Beef	64	10.5
Cotton	94	15.5
Poultry	284	46.7
Forestry	129	21.2
Don't know	37	6.1
TOTAL	608	100.0

Table 8. Estimated rank of poultry compared to other Mississippi agricultural industries (dollars generated).
Value	Frequency	Percent
First	154	25.3
Second	206	34.0
Third	128	21.1
Fourth	69	11.3
Don't know	43	8.3
TOTAL	600	100.0

Table 9. Respondents' estimates of number of eggs produced in Mississippi.
Value	Frequency	Percent
Less than 1 billion	167	28.1
1 - 2 billion	45	7.6
2 - 3 billion	20	3.4
Over 3 billion	28	4.7
Don't know	334	56.2
TOTAL	594	100.0

Table 10. Respondents' estimates of Mississippi's ranking in egg production.
Value	Frequency	Percent
1	28	5.5
2	41	8.0
3	62	12.2
4	27	5.3
5	39	7.6
6	8	1.6
7	10	2.0
8	5	1.0
9	4	0.8
10	43	8.4
11	1	0.2
12	6	1.2
13	1	0.2
14	1	0.2
15	11	2.2
17	3	0.6
18	2	0.4
20 or lower	47	9.3
Don't know	169	32.9
Refused	2	0.4
TOTAL	510	0.4

Table 11. Respondents' estimates of Mississippi's ranking in broiler production.
Value	Frequency	Percent
1	21	4.2
2	63	12.7
3	55	11.0
4	20	4.0
5	42	8.4
6	11	2.2
7	4	0.8
8	5	1.0
9	2	0.4
10	37	7.4
12	4	0.8
15	9	1.8
20 or lower	63	12.6
Don't know	157	31.7
Refused	5	1.0
TOTAL	498	100.0

Table 12. Number of times per week that poultry is eaten in household of respondents.
Value	Frequency	Percent
Less than 2 times	147	24.2
2 - 3 times	310	51.0
4-5 times	111	18.2
6 or more times	35	5.8
Don't know	4	0.6
Refused	1	0.2
TOTAL	608	100.0

Table 13. Number of times per week that eggs are eaten in households of respondents.
Value	Frequency	Percent
Less than 2 times	223	36.7
2 - 3 times	168	27.6
4 - 5 times	75	12.3
6 or more times	132	21.7
Don't know	9	1.5
Refused	1	0.2
TOTAL	608	100.0

Table 14. Comparison of the health value of beef and poultry by survey respondents.
Value	Frequency	Percent
Better than beef	393	64.6
The same as beef	163	26.8
Worse than beef	26	4.3
Don't know	25	4.1
Refused	1	0.2
TOTAL	608	100.0

Table 15. Comparison of the respondents' opinion of health value of pork and poultry.
Value	Frequency	Percent
Better than pork	448	73.7
The same as pork	115	18.9
Worse than pork	25	4.1
Don't know	20	3.3
TOTAL	608	100.0

Table 16. Respondents' opinion of poultry products as a good buy for the money.
Value	Frequency	Percent
Yes	563	92.6
No	28	4.6
Don't know	16	2.6
Refused	1	0.2
TOTAL	608	100.0

Table 17. Respondents' reasons for opinions regarding the raising of Mississippi poultry.
Response Category	Number
Good methods of raising/cleanliness of facilities	72
No real reason	71
Seeing or living around chicken houses	56
Unclean or poor-looking facilities	27
Because of laws	24
Successful appearance of the market	23
Never seen or heard anything negative	23
Low number of illnesses resulting from poultry consumption	10
Opinions caused by media	4

Table 18. Respondents' opinions about the influence of television on their view of the poultry industry.
Response category	Number
Learned of negative aspects of the industry (uncleanliness, bacteria)	50
More aware of the industry in general	32
More aware of care and preparation of poultry products	29
Learned about positive aspects of the industry (cleanliness, health value)	27
Effects of politics on the industry	4
Learned about labor concerns	3