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| State
students get up close look at sports business industry |
A group of Mississippi State University sports communication
undergraduate students and sports administration graduate students
received hands on knowledge of the sports industry from professionals
in the business during a recent trip toAtlanta,Ga., through
SPORTS. SPORTS is a student organization for students at the
university for aspire to work in the sports business industry.
The students spent four days in the capital city of the peach state
touring and listening to individuals on many aspects of sports
management, ranging from financial issues, strategic planning, sales
and marketing in sports, facility management, branding and licensing on
the intercollegiate level, and human resource management. The
group enjoyed visiting the distinguished East Lake Country Club, host
course for the PGA Tour’s end of the season Tour Championship that
includes Tiger Woods, Phil Mickelson and others. The MSU
contingent was also given a tour of the Atlanta Falcon’s practice
facility in Flowery Branch,Ga., the state-owned Georgia Dome (site of
the 2007 NCAA Men’s Final Four) and ventured around Turner Field, home
of the Atlanta Braves.
“The main thing I came away with from the trip is that to be successful
in sports, you have to know how to sell and having work experience from
internships and volunteering at events on the resume’, said senior
undergraduate student Bradley Purvis. “I really enjoyed getting a
chance to tour Turner Field, especially since I am a huge Braves
fan. It was great to the clubhouse and stuff that you don’t get to
see on television all the time.”
Students spoke with executive leaders from the Atlanta Falcons, Georgia
Tech Athletic Association, International Sports Properties (ISP),
Georgia Dome, Collegiate Licensing Company, the PGA Tour’s Tour
Championship, the Atlanta Sports Council, Atlanta Braves, and the
Atlanta Spirit, who own the Thrashers, Atlanta Hawks and operate
Philips Arena.
“It was interesting to hear from the Atlanta Sports Council and how it
plays a vital role in bringing economic value to the city by bringing
large events to the city ofAtlanta, such as the 2007 Final Four and the
Super Bowl,” said graduate student Chad Thomas.
The group enjoyed an exciting Atlanta Thrashers hockey game at Philips
Arena on Thursday evening. The trip culminated in Athens,Ga.for
the Mississippi State-Georgia football game on Saturday, Oct. 21. |
For more information
contact Dr. Robert Zullo at
662-325-9281 or log on to the sports administration program
website at http://www.kinesiology.msstate.edu
Starkville Daily News
link: http://www.starkvilledailynews.com/index.php?option=com_content&task=view&id=1186&Itemid=92
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