Visual Identity Standards

• Visual Identity Home

The Standards

• Whats New
• Guidelines
• Clear Space
• Sizing and Proportions
• General
• Alterations
• Unacceptable Usage
• Color Options
• Identity Checklist
• Formal Signature
• University Seal
• Informal (Spirit) Signatures
• Web Usage
• Letterhead Stationery
• Business Cards
• Envelopes and Mailing Labels
• Publications
• Vehicle Identification
• Specialty Items
• Miscellaneous
• Modification of Standards

The Files

• For Printed Material
• For MSU Web Sites
• For Branded Merchandise

Notice To Internet Explorer Users:
Internet Explorer for Windows has a long-standing idiosyncrasy that causes it to try to save EPS files with a .ps file extension. If you use Internet Explorer for Windows, make sure the file extension in the Save dialog window is .eps.

Graphics Files for Web Sites

Graphics files for use on the Web are available below. Download by right clicking. Do not use these files for printed material or for licensed merchandise.

The GIF and PNG files below are for the minimum size allowed. Both provide transparency if the background is not maroon. Download the EPS files if you need to make signatures of a size larger than the minumum size allowed.

The PNGs are 24 bit and look much better than the GIFs in modern browsers, but do not work in Internet Explorer 6 and earlier. As of December 2008, only five percent of our viewers use those older browsers.

Maroon on Transparent	EPS	PNG	GIF
White on Transparent	EPS	PNG	GIF
White on Maroon	EPS	PNG	GIF
Maroon on Transparent	EPS	PNG	GIF
White on Transparent	EPS	PNG	GIF
White on Maroon	EPS	PNG	GIF
Maroon on Transparent	EPS	PNG	GIF
White on Transparent	EPS	PNG	GIF
White on Maroon	EPS	PNG	GIF
Favicon file for use on university websites	Download