Visual Identity Standards

• Visual Identity Home

The Standards

• Whats New
• Guidelines
• Clear Space
• Sizing and Proportions
• General
• Alterations
• Unacceptable Usage
• Color Options
• Identity Checklist
• Formal Signature
• University Seal
• Informal (Spirit) Signatures
• Web Usage
• Letterhead Stationery
• Business Cards
• Envelopes and Mailing Labels
• Publications
• Vehicle Identification
• Specialty Items
• Miscellaneous
• Modification of Standards

The Files

• For Printed Material
• For MSU Web Sites
• For Branded Merchandise

What's New in the 2008 Visual Identity Standards

Beyond the new graphics, the main new requirements are:

• Campus units may no longer use unique departmental logos.
• All official web pages must include the formal signature at the top of the page.
• For Web pages, the signatures may only be rendered in maroon or white.