Join us as we explore the current landscape of graduate student recruitment and how institutions can effectively respond to student needs and expectations. Carnegie will guide us through the graduate student journey, examining recruitment strategies by reviewing relevant trends and delving into key areas that directly impact enrollment. This presentation will cover foundational market research, the competitive landscape, demand for degree and non-degree programs, best practices for graduate websites, digital advertising, CRM execution, and more. You'll also gain practical strategies to apply these insights to your enrollment efforts today, with takeaways to help you succeed in a rapidly changing environment.

Agenda:

• 1:30-2:15 p.m.: Online Graduate Industry Trends and Current Landscape
• 2:15-2:30 p.m.: Break 
• 2:30-4 p.m.: Practical Strategies and "Put Yourself in Their Shoes" Exercise: Appealing to Prospective Students

Carnegie is a full-service marketing and enrollment strategy partner specifically for higher education. Their custom, integrated solutions range from market research and branding to digital advertising, website development, lead generation, Slate CRM optimization, financial aid modeling and Student Search. For almost 40 years, Carnegie has been connecting right-fit students with universities through the power of human connection and data-driven storytelling.